Cultivated is a dynamic venture at the intersection of culture, commerce and clout. Based on the dynamic subscription box model, we harness the popularity of talent, the influence of their tastemaker status, and the purchasing power of their fans, to create a brand discovery and monetization machine.
What We Do
Cultivated creates, builds and manages subscription box business models for artists, athletes, celebrities and brands to offer their fans.
By integrating today’s popular subscription box model with tastemakers who have large built-in audiences, Cultivated offers a turnkey business operation for talent to curate their own subscription box, while offering their fans the opportunity to purchase them.
Our TALENT team strategically selects and invites artists, athletes, celebrities and brands to partner with Cultivated, and manages the day-to-day. Our BRAND team researches, identifies, negotiates and procures products in coordination with the talent participant. Our MARKETING team drives the talent communications and engagement with their fans. And our DELIVERY team manages the complete product fulfillment lifecycle for each subscription box, from pick and pack to distribution.
Select talent are invited to be part of Cultivated, where they’re be given their own subscription box business to curate brands and products targeting their fans.
The subscription box will then be marketed by the talent to their fan base through their marketing channels, from social to media, to drive fan subscriptions.
As subscription boxes are being secured, Cultivated works closely with the talent to create the subscription box by identifying, negotiating and procuring products.
Based on a monthly subscription model, a talent-curated brand/product box of goods will be created, built, packed out and delivered to subscribers.
TALENT
Talent, comprised of artists, athletes, and celebrities, are able to curate their own subscription box for their built-in audience of fans and customers, showcasing their favorite products.
BRANDS
Brands have the opportunity to directly align their products with artists, athletes and celebrities, organically building their brand while providing a revenue stream through procurement.
FANS
Fans are able to purchase a monthly subscription box of products curated by their favorite artist, athlete or celebrity; from new brands to exclusive products, valued well above the subscription.
With a diverse team of professionals, Cultivated’s industry experience spans apparel, beauty, health & wellness, music, sports, consumer goods, and beyond.
Over the years, the Cultivated team has worked with a broad spectrum of talent covering verticals including music, sports, entertainment, and new media.
From the development of new products and new technologies, to strategic brand marketing, the Cultivated team are cultural-driven product architects.
